MANAGING DIRECTOR – DIGITAL ACCELERATION Anthoula is a highly experienced Digital Transformation leader with a 25-year track record driving technology-enabled business transformation in FTSE100 clients. Big-4 consulting background coupled with significant experience in delivering global strategic programmes. She has held various leadership roles as a Consulting Partner at PwC and Deloitte, and most recently leading Accenture’s Consumer Goods, Retail and Life Sciences sector. She was the Chief Digital Officer at pladis, responsible for the digital transformation of the business, implementing a new customer-centric business model, advanced analytics and insights capabilities to compete effectively in the digital world. She has recently completed the Oxford University Said Business School AI programme and is working with clients to create AI capabilities. To truly reap the benefits of generative AI and build the data-and-AI powered enterprise of the future, businesses need to radically rethink their core technology strategy. How they gather and structure data, their broader architectures, and how they exploit AI technology to drive change across the business.